Values Sell by Thompson Nadine;Soper Angela;

Author:Thompson, Nadine;Soper, Angela;
Language: eng
Format: epub
Tags: ebook, book
Publisher: Berrett-Koehler Publishers, Incorporated
Published: 2011-06-30T00:00:00+00:00

Staying True to Your Soul

Hidden Beach Recordings is using the power and gift of music to empower individuals in diverse, innovative ways. Steve McKeever, the founder of Hidden Beach, based in Santa Monica, California, acts as the company’s chief executive and oversees all of Hidden Beach’s day-to-day operations. The company’s mission is to present passion-filled artists and encourage them to stay true to their soul and emotional center. A former executive with Polygram Records and Motown Records, Steve is well versed in introducing new recording artists to the public and turning such talent into successful endeavors for the companies that represent them. His company is the culmination of his professional vision of creating a uniquely independent music outlet committed to setting new artistic and business standards for the entertainment community. In short, he wants to build one of the new industry “brands” consumers can trust and embrace.12

74 In addition to creating a safe artistic haven for his artists, Steve has initiated a program that helps young people become involved in all aspects of the music business. Hidden Beach Recordings’ College Internship Program is an international effort that provides college students with hands-on music-business experience. The company has had as many as 540 students in the program, and Steve hopes to up that number to 2,000 and make it a model for the entertainment industry.

Steve has long dreamed of fostering a program of this kind. He calls it the “heartbeat of what we do here” and considers it to be symbiotic with the company. He started the College Internship Program because he wanted to create something that he wished had been available when he was young. The idea for it began to germinate fifteen years ago when Steve was an executive at Motown. But the legal concerns that tend to percolate in big business derailed the program, and Steve was forced to abandon the idea.13

When Steve formed Hidden Beach Recordings, he resurrected the idea and discussed it with a student helping him with the business. The young man presented the program to his class at the university he attended, and Steve instantly received thirty-five enthusiastic e-mails from the students. “They were so desperate to learn about the business of how things really worked and get hands-on experience in a place where it was really tough, that they would do anything,” says Steve. Realizing he needed more help to manage a program like this, Steve spent over a year brain-storming and fine-tuning the details of his College Internship Program. He focused on the skills and knowledge he wished he could have gained as a young man and how he could empower college students eager to learn about the recording industry.

The application requirements for Hidden Beach Recordings’ internship program are simple: the students have to be enrolled 75in a college class, must write two essays, and must provide two letters of recommendation. Steve is looking for students who have a real passion for the business and who really want to learn, as opposed to those with a stellar grade point average.

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.